Sickening

Kevin PeatKevin Peat Posts: 3,169Member
https://guitar.com/news/industry-news/gibson-firebird-x-destruction-video/

Gibson did this because of a manufacturing fault.

Comments

  • ESBlondeESBlonde Posts: 938Member
    Yea the fault was manufucturing them in the first place. Still, it's good to see how they relic thier custom shop models!
  • Kevin PeatKevin Peat Posts: 3,169Member
    What a waste of effort and material.
  • Pete_BPete_B Posts: 562Member
    Well, they can't sell em, think they had a windows 98 operating system, total failure as a guitar.
    Take em to bits and reuse the parts? To employ someone to strip them and put the parts back into the production system would be expensive and then you loose the quality control for fitting old parts onto new guitars.
    Give them to a volunteer to strip the parts, donate them to a school then smash the bodies and necks, the only feasable suggestion.
    Easiest method, break them all.
    There is no Mojo!
  • nicholaspaulnicholaspaul Posts: 953Member
    Gibson defend themselves by saying that they are conscientious in their charitable work so this isn’t some kind of thoughtless task. However, I can’t help thinking that SOMEONE could have used the the guitars.
    Still horrible.
  • Kevin PeatKevin Peat Posts: 3,169Member
    Think of all the third world kids who would have loved playing those.
  • LesterLester Posts: 1,670Member, Moderator
    edited August 30
    Thinking about this from James Curleigh's perspective, I wonder what I might have done.

    Mr. Curleigh was brought in to turn round an insolvent company: I would focus on clearing out loss-making products and brands, sorting out the poor manufacturing quality (and the low staff morale which would affect manufacturing quality) and ramping up marketing on the things that Gibson still has a good reputation for.

    In short, the poor chap maybe doesn't have the storage space to hang onto those guitars nor, right now, the time or finance to do any of the nice options mentioned above. What do you think?
  • Kevin PeatKevin Peat Posts: 3,169Member
    Probably correct. But surely. Bono or someone like that could have combined with him to send those guitars somewhere ?

    I still think the best thing Gibson can do now is produce fewer VERY expensive guitars of superlative quality and keep putting them in the hands of famous musicians. They simply cannot compete with mass production from low wage economies.
  • nicholaspaulnicholaspaul Posts: 953Member
    Given Curleigh’s history of benevolence, I can’t believe that he didn’t do the best he could. Economics isn’t always doing what other people think is the right thing. I think he’s in a very thought position and did what he had to.
    But I wish I’d given him my address so I could have grabbed a couple of those guitars!
  • MegiMegi Posts: 7,188Member
    I guess things like this do happen in industry, sad though it may be. Seems to me the main mistake was allowing someone to film the destruction and put it on Youtube.

    There's a recent factory tour video for Gibson on Youtube, which I find interesting. Not quite sure what I think to be honest - possibly some old habits/thinking still lingers, and they do seem to be going out of their way to emphasize the links to the glorious past, which I'm not sure about - I think perhaps they should think a bit more in future terms. But I wish them well.


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